October Theory: How to Reset Your Business Strategy Before the Year Ends
Something’s in the air in October—and it’s not just spooky season. According to TikTok, October is like a “mini January,” sparking the urge to start fresh, set new goals, and get your life together before the year ends. This phenomenon, known as "October Theory," has gone viral on the platform, with over 36 million posts. And it’s not just a TikTok trend—psychologists and astrologers agree that the autumn season naturally inspires transformation. So why not apply this momentum to your business?
Why October Feels Like a Fresh Start
As the year winds down, October forces us to reflect on what we’ve accomplished and what’s left to do. With the holidays and the new year on the horizon, it feels like a last chance to make those changes you’ve been putting off—whether in your personal life or your business.
The environmental shifts of fall—like leaves changing colour and the start of cooler weather—trigger an urge to embrace new beginnings. As the world transitions, we feel inspired to shed old habits and start fresh. For small business owners, this can be the perfect time to rethink their social media strategies, update websites, and prepare for the busy holiday season.
Refresh Your Social Media
Change Your Colour Palette: Just like the leaves outside, your social media could benefit from a fresh new look. Consider changing up your branding colors for the fall and winter seasons. Warm tones like deep reds, oranges, and browns can evoke a cozy, seasonal feel. But if you want to stand out, opt for jewel tones or rich dark colors that align with your brand identity. A small tweak in your visuals can breathe new life into your online presence.
Update Your Profile & Bio: October is the perfect time to give your profile a facelift. Refresh your bio to reflect any new services or seasonal offerings you have. If you’ve been meaning to change your profile picture or cover photo, now’s the time! Updating these small details helps your business feel fresh and current, attracting new followers and keeping your regulars engaged.
Revamp Your Posting Schedule: As you prepare for the holiday rush, it’s also a good time to reassess your posting schedule. Are you posting consistently? Does your content align with your business goals? Use this time to create a solid content calendar leading up to the holidays, focusing on promoting your products or services, offering seasonal tips, or even sharing behind-the-scenes content of your holiday prep.
Update Your Website for the Holidays
In addition to your social media, October is a great time to give your website a refresh. Here are a few things to consider:
Audit Your Content: Have you checked your website recently for outdated content or broken links? Before the holiday rush hits, make sure everything is up-to-date. Review your product descriptions, service offerings, and blog posts to ensure they reflect what your business is currently offering.
Optimize for SEO: With more customers shopping online during the holiday season, now is the time to review your website's SEO. Make sure you're using relevant keywords for the holidays and optimizing your product pages for search engines to boost visibility.
Add Holiday Touches: Consider updating your website’s design with a subtle nod to the season. Whether it’s adding a festive banner or creating a holiday gift guide, these small touches can create a more inviting experience for your visitors.
Plan for the Future
October Theory is all about giving yourself a head start. Instead of waiting for the New Year, start planning now so that by January, you’re already on track to meet your goals. Whether it’s setting new marketing strategies, revamping your customer engagement, or even exploring new products and services, this is the time to take stock and prepare for growth.
In astrology, October is the season of endings and beginnings, perfectly timed with Scorpio season and its themes of transformation. Use this time to let go of what’s not working in your business and embrace the potential for something new.
By starting in October, you give yourself ample time to form new habits and see meaningful progress by the end of the year. Whether you’re revamping your social media, refreshing your website, or planning for the future, October’s transformative energy can give your business the momentum it needs to finish the year strong.
In Conclusion
October may be known for its spooky vibes, but it’s also the ideal time to take a fresh look at your business. Use October Theory as a reminder to revamp your social media, update your website, and get everything in order before the holiday season. With only 90 days until the New Year, the changes you make now will have a lasting impact—and by January, you’ll be glad you started. Need some help with your social media? Let’s talk!