Social media marketing was once a bold new frontier — a fresh, exciting way for businesses to reach customers directly and authentically. In the early days, all you had to do was set up a profile, start posting, and watch your following grow. There wasn’t much noise, and standing out was relatively easy.

Fast forward to today, and the landscape looks very different. Read more to find out how the landscape has changed and best practices for small businesses to succeed!

As the seasons change, it’s the perfect time to give your website a little TLC. Just like you’d declutter your home for spring, your website needs an update to stay fresh, functional, and engaging. Whether you're a small business owner, entrepreneur, or creative, here are some key areas to refresh so your website stays modern, effective, and aligned with your brand.

If you’re a small business owner managing your own social media, you might feel a little awkward promoting your products or services. Putting yourself out there can feel uncomfortable, and the idea of “selling” might make you cringe. But here’s the truth—if you don’t talk about your business, how will people know what you offer?

The ongoing trade tensions between Canada and the U.S. have created challenges for many Canadian small businesses. While the economic landscape may be uncertain, this is also an opportunity for businesses to rally around Canadian pride and market themselves in creative ways. Without taking a political stance, small business owners can leverage their local identity, community spirit, and homegrown quality to strengthen their brand and connect with customers. Here’s how:

As a small business owner, staying flexible and adapting to unexpected changes can set you apart. One of the most overlooked opportunities? Using last-minute weather events to your advantage in marketing.

As the leaves begin to fall and the crisp air of October rolls in, many of us feel an undeniable pull to refresh and reset—much like we do at the start of the new year. This sense of renewal has been coined "October Theory," a viral TikTok trend that captures the transformative energy of the season. With the holidays on the horizon and only 90 days left in the year, now is the perfect time for small businesses to revamp their social media, update their websites, and get everything in place for the busy months ahead. Here’s how you can harness October’s inspiring vibe to give your brand a fresh start.