As the leaves begin to fall and the crisp air of October rolls in, many of us feel an undeniable pull to refresh and reset—much like we do at the start of the new year. This sense of renewal has been coined "October Theory," a viral TikTok trend that captures the transformative energy of the season. With the holidays on the horizon and only 90 days left in the year, now is the perfect time for small businesses to revamp their social media, update their websites, and get everything in place for the busy months ahead. Here’s how you can harness October’s inspiring vibe to give your brand a fresh start.

Tired of your brand looking bland? Colour your world with a perfectly crafted colour palette! Discover the art and science behind choosing the right hues to represent your brand's personality and connect with your audience. From understanding colour psychology to ensuring accessibility, this guide has everything you need to create a palette that's truly unforgettable.