If you’re a small business owner managing your own social media, you might feel a little awkward promoting your products or services. Putting yourself out there can feel uncomfortable, and the idea of “selling” might make you cringe. But here’s the truth—if you don’t talk about your business, how will people know what you offer?

February may be a short month, but it’s packed with opportunities to market your business creatively. With Valentine’s Day and the Family Day long weekend (in Canada), there are plenty of ways to connect with your customers, whether you run a product-based or service-based business. Here are some fun and effective ideas to inspire your February marketing strategy.

As the leaves begin to fall and the crisp air of October rolls in, many of us feel an undeniable pull to refresh and reset—much like we do at the start of the new year. This sense of renewal has been coined "October Theory," a viral TikTok trend that captures the transformative energy of the season. With the holidays on the horizon and only 90 days left in the year, now is the perfect time for small businesses to revamp their social media, update their websites, and get everything in place for the busy months ahead. Here’s how you can harness October’s inspiring vibe to give your brand a fresh start.

Are your newsletters gathering dust in your subscribers' inboxes? Instead of sending emails that get ghosted, imagine crafting content that keeps customers engaged, begging for more. Here, I unveil the secrets to crafting newsletters that build brand loyalty, boost sales, and turn those subscribers into raving fans. Ready to transform your email marketing strategy? Dive in!

Feeling like you're shouting into a social media void? Organic reach is plummeting, and your once-thriving audience engagement feels like a distant memory. It's time to dust off a powerful tool that's been around for years, but often overlooked: your email list. Newsletter marketing might seem old-fashioned, but it's experiencing a renaissance – and for good reason. Here's why email newsletters are the secret weapon for driving sales and building a loyal audience in today's digital landscape.