If you’re a small business owner managing your own social media, you might feel a little awkward promoting your products or services. Putting yourself out there can feel uncomfortable, and the idea of “selling” might make you cringe. But here’s the truth—if you don’t talk about your business, how will people know what you offer?

October brings seasonal change, special holidays, and opportunities to engage with your audience. For food-based companies, clothing retailers, and service-based businesses, Canadian Thanksgiving on October 14 and Halloween on October 31 offer great content inspiration. Let’s break it down.

Summer may have been all about relaxation and soaking up the sun, but now it’s time to shift gears and get back into the social media swing. Whether your business took a well-deserved break or you just let things slide a bit, there’s no need to stress. Reigniting your online presence can be easier—and more fun—than you think! With just a few strategic moves, you can jumpstart your social media, engage your audience, and set yourself up for success as the new season unfolds. Ready to get back in the game? Let’s dive into some tips that will have you posting like a pro in no time!

Autumn is here, and so are the opportunities for your small business to shine on social media. With the crisp air, changing leaves, and back-to-school season in full swing, there’s a whole world of content ideas just waiting to be explored. Let’s dive into some creative ways to engage your audience and boost your brand this fall.

Feeling stuck for content ideas?

In today's digital age, it's easy to get caught up in the allure of a global audience. But let's face it: while having fans from around the world is exciting, it's your local community that truly fuels your small business. Your neighbours, friends, and local businesses are the lifeblood of your success. Ready to turn those casual acquaintances into loyal customers? This guide will show you how to harness the power of social media to build a thriving local customer base.

Creating content takes a lot of time and effort, right? But what if I told you there's a way to get more mileage out of your hard work? Repurposing your existing content is a game-changer. Here are some fun and effective ways to do it:

In today's digital age, having a strong presence on social media is essential for businesses looking to reach their target audience and grow their brand. However, managing social media accounts effectively takes time, effort, and expertise. That's where hiring a social media manager can make all the difference. Here are some reasons why investing in a social media manager can save you both time and money:

In the ever-evolving world of social media, staying up to date with the latest trends and strategies is essential for businesses looking to maximize their online presence. One question that often arises is whether hashtags are still relevant on Instagram. The short answer? Yes, they are!

So, you've started your business. Congratulations! Now, there's the overwhelming decision of which social media platforms you should be on. It was simple back in the early 2000s: You opened a Facebook and Twitter account, and that was that.

Let me help you narrow down your choices by giving you some stats and information on the most relevant social media platforms for small business.

When you're a small business owner, you always have a to-do list as long as your arm, am I right? The Number One excuse I hear from my small business clients as to why they're not posting regularly is that they don't have the time to dedicate to it, and they feel overwhelmed.

Don't worry, I've got some time-saving tips that will help narrow down your planning and posting to under one hour per day . . . I promise. Keep reading while I share the tricks that I use every week.