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Digital Marketing 101
Learnings, teachings, and tips & tricks for small businesses/ influencers to help you navigate the complexities of digital media.
Can a Robot Plan My NYC Dream Weekend? I Put AI to the Test
Curious about how cutting-edge AI can shape your next adventure? I've been diving deep into the world of AI, and recently, I put ChatGPT and Gemini AI to the test for my upcoming trip to NYC. Spoiler: The results were fascinating! Read on to discover which AI reigns supreme in travel planning.
Why Hiring a Social Media Manager Can Save You Time and Money
In today's digital age, having a strong presence on social media is essential for businesses looking to reach their target audience and grow their brand. However, managing social media accounts effectively takes time, effort, and expertise. That's where hiring a social media manager can make all the difference. Here are some reasons why investing in a social media manager can save you both time and money:
Are Hashtags Still Relevant on Instagram?
In the ever-evolving world of social media, staying up to date with the latest trends and strategies is essential for businesses looking to maximize their online presence. One question that often arises is whether hashtags are still relevant on Instagram. The short answer? Yes, they are!
Tips for Refreshing Your Website
Your website is often the first impression potential customers have of your business, making it one of the most important tools in your marketing arsenal. However, over time, websites can become outdated, making your business look old and tired. Here are some tips for refreshing your website and giving it a much-needed makeover:
What my smartest clients know about social media
In the age of social media, it's easy to get caught up in the numbers game. However, my smartest clients know that when it comes to platforms like Instagram or Facebook, it's not about the number of followers or likes you have. It's about staying top of mind with your clients, reminding them of your products and services, and sharing the personality of your business.
How to choose the right social media platform(s) for your business.
So, you've started your business. Congratulations! Now, there's the overwhelming decision of which social media platforms you should be on. It was simple back in the early 2000s: You opened a Facebook and Twitter account, and that was that.
Let me help you narrow down your choices by giving you some stats and information on the most relevant social media platforms for small business.
Five time-saving tips for planning and posting your social media.
When you're a small business owner, you always have a to-do list as long as your arm, am I right? The Number One excuse I hear from my small business clients as to why they're not posting regularly is that they don't have the time to dedicate to it, and they feel overwhelmed.
Don't worry, I've got some time-saving tips that will help narrow down your planning and posting to under one hour per day . . . I promise. Keep reading while I share the tricks that I use every week.
The do’s and don’ts for posting on Instagram.
I'm not the type who likes to give rules, but I do have some hard and fast guidelines for social media that I strongly recommend to create a visually attractive account, increase engagement, and attract new followers. You probably know a lot of these things, but maybe you'll pick up a few along the way!
Five ingredients for attention-grabbing social media posts
I love math, and when I learned this fantastic formula for creating successful social media content, it stuck with me, and I’m so excited to share it with you.
Everything I know about hashtags.
If you’re not using hashtags in your Instagram posts, now is the time to start. Keep reading to learn why you should be adding them and how to make your customized hashtag lists to attract new followers and potential customers.