Remember when finding information meant a quick Google search? Those days are fading fast. Today, especially for younger generations, social media platforms like Instagram and TikTok are becoming the go-to hubs for discovery. This seismic shift in how people search and consume information is a game-changer for businesses. If you're not leveraging social media as a search engine, you're missing out on a massive opportunity to connect with your target audience.

In today's digital age, having a strong presence on social media is essential for businesses looking to reach their target audience and grow their brand. However, managing social media accounts effectively takes time, effort, and expertise. That's where hiring a social media manager can make all the difference. Here are some reasons why investing in a social media manager can save you both time and money:

In the ever-evolving world of social media, staying up to date with the latest trends and strategies is essential for businesses looking to maximize their online presence. One question that often arises is whether hashtags are still relevant on Instagram. The short answer? Yes, they are!

In the age of social media, it's easy to get caught up in the numbers game. However, my smartest clients know that when it comes to platforms like Instagram or Facebook, it's not about the number of followers or likes you have. It's about staying top of mind with your clients, reminding them of your products and services, and sharing the personality of your business.

When you're a small business owner, you always have a to-do list as long as your arm, am I right? The Number One excuse I hear from my small business clients as to why they're not posting regularly is that they don't have the time to dedicate to it, and they feel overwhelmed.

Don't worry, I've got some time-saving tips that will help narrow down your planning and posting to under one hour per day . . . I promise. Keep reading while I share the tricks that I use every week.

I love math, and when I learned this fantastic formula for creating successful social media content, it stuck with me, and I’m so excited to share it with you.