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Digital Marketing 101

Learnings, teachings, and tips & tricks for small businesses/ influencers to help you navigate the complexities of digital media.

Rebecca Nixon Rebecca Nixon

5 Social Media Mistakes Small Businesses Should Avoid

Social media can be a game-changer for small businesses, providing an affordable and effective way to connect with customers, promote products, and build brand loyalty. But despite its potential, many small businesses make common mistakes that prevent them from fully capitalizing on this powerful tool. If you're looking to take your social media strategy to the next level, it’s important to recognize these pitfalls and avoid them. Here are five social media mistakes that could be holding your business back:

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Rebecca Nixon Rebecca Nixon

The Power of Call to Actions (CTAs): Why They Matter and How to Use Them for Your Business

Looking to boost engagement and turn casual visitors into loyal customers? Mastering the art of Call-to-Actions (CTAs) is the secret weapon your business needs! Whether you’re in retail, food, or services, crafting the right CTA can skyrocket your conversions and create deeper connections with your audience. From driving sign-ups to promoting lead magnets, learn how simple yet powerful words like "Book Now" or "Grab Your Spot" can transform your business. Dive in and discover how to use CTAs to engage, excite, and grow your audience!

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