November can be a slower month for many businesses, but it’s also the perfect time to gear up for the holiday season. A little creativity and strategic planning can go a long way in helping you build momentum and increase sales. Here are some engaging social media ideas to keep your business visible and encourage customers to start their holiday shopping early.

Engaging with your audience on social media is essential for building a strong online presence and fostering a sense of community around your brand. One of the most important aspects of this engagement is responding to comments left on your posts. Here are four reasons why answering comments on your social media is important: (read on to learn more)

In today's digital age, having a strong presence on social media is essential for businesses looking to reach their target audience and grow their brand. However, managing social media accounts effectively takes time, effort, and expertise. That's where hiring a social media manager can make all the difference. Here are some reasons why investing in a social media manager can save you both time and money:

In the ever-evolving world of social media, staying up to date with the latest trends and strategies is essential for businesses looking to maximize their online presence. One question that often arises is whether hashtags are still relevant on Instagram. The short answer? Yes, they are!

In the age of social media, it's easy to get caught up in the numbers game. However, my smartest clients know that when it comes to platforms like Instagram or Facebook, it's not about the number of followers or likes you have. It's about staying top of mind with your clients, reminding them of your products and services, and sharing the personality of your business.

So, you've started your business. Congratulations! Now, there's the overwhelming decision of which social media platforms you should be on. It was simple back in the early 2000s: You opened a Facebook and Twitter account, and that was that.

Let me help you narrow down your choices by giving you some stats and information on the most relevant social media platforms for small business.

When you're a small business owner, you always have a to-do list as long as your arm, am I right? The Number One excuse I hear from my small business clients as to why they're not posting regularly is that they don't have the time to dedicate to it, and they feel overwhelmed.

Don't worry, I've got some time-saving tips that will help narrow down your planning and posting to under one hour per day . . . I promise. Keep reading while I share the tricks that I use every week.

I'm not the type who likes to give rules, but I do have some hard and fast guidelines for social media that I strongly recommend to create a visually attractive account, increase engagement, and attract new followers. You probably know a lot of these things, but maybe you'll pick up a few along the way!

I love math, and when I learned this fantastic formula for creating successful social media content, it stuck with me, and I’m so excited to share it with you.

If you’re not using hashtags in your Instagram posts, now is the time to start. Keep reading to learn why you should be adding them and how to make your customized hashtag lists to attract new followers and potential customers.