Instagram’s algorithm is always evolving, and if you want to stay ahead, it’s essential to understand how content is ranked and surfaced to users. Whether you’re a business owner, content creator, or social media manager, knowing what influences your reach can help you optimize your strategy. Let’s break it all down!

Instagram’s profile grid format has changed! The traditional square layout is being replaced by a taller grid preview, and this will undoubtedly affect how you create and post content. Don’t worry—this guide will cover everything you need to know, including the exact sizes for every piece of content.

If you’re not using hashtags in your Instagram posts, now is the time to start. Keep reading to learn why you should be adding them and how to make your customized hashtag lists to attract new followers and potential customers.