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Digital Marketing 101

Learnings, teachings, and tips & tricks for small businesses/ influencers to help you navigate the complexities of digital media.

Rebecca Nixon Rebecca Nixon

Don't Wait for December! November Social Media Strategies for Small Business Success

November can be a slower month for many businesses, but it’s also the perfect time to gear up for the holiday season. A little creativity and strategic planning can go a long way in helping you build momentum and increase sales. Here are some engaging social media ideas to keep your business visible and encourage customers to start their holiday shopping early.

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Rebecca Nixon Rebecca Nixon

The Power of Call to Actions (CTAs): Why They Matter and How to Use Them for Your Business

Looking to boost engagement and turn casual visitors into loyal customers? Mastering the art of Call-to-Actions (CTAs) is the secret weapon your business needs! Whether you’re in retail, food, or services, crafting the right CTA can skyrocket your conversions and create deeper connections with your audience. From driving sign-ups to promoting lead magnets, learn how simple yet powerful words like "Book Now" or "Grab Your Spot" can transform your business. Dive in and discover how to use CTAs to engage, excite, and grow your audience!

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Rebecca Nixon Rebecca Nixon

Summer’s Over, Now What? 9 Tips to Revamp Your Social Media Strategy

Summer may have been all about relaxation and soaking up the sun, but now it’s time to shift gears and get back into the social media swing. Whether your business took a well-deserved break or you just let things slide a bit, there’s no need to stress. Reigniting your online presence can be easier—and more fun—than you think! With just a few strategic moves, you can jumpstart your social media, engage your audience, and set yourself up for success as the new season unfolds. Ready to get back in the game? Let’s dive into some tips that will have you posting like a pro in no time!

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Rebecca Nixon Rebecca Nixon

Harvest Your Social Media: Fall Content Ideas

Autumn is here, and so are the opportunities for your small business to shine on social media. With the crisp air, changing leaves, and back-to-school season in full swing, there’s a whole world of content ideas just waiting to be explored. Let’s dive into some creative ways to engage your audience and boost your brand this fall.

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Rebecca Nixon Rebecca Nixon

From Inbox to Obsessed: Craft Newsletters Your Customers Crave

Are your newsletters gathering dust in your subscribers' inboxes? Instead of sending emails that get ghosted, imagine crafting content that keeps customers engaged, begging for more. Here, I unveil the secrets to crafting newsletters that build brand loyalty, boost sales, and turn those subscribers into raving fans. Ready to transform your email marketing strategy? Dive in!

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Rebecca Nixon Rebecca Nixon

Tips for Refreshing Your Website

Your website is often the first impression potential customers have of your business, making it one of the most important tools in your marketing arsenal. However, over time, websites can become outdated, making your business look old and tired. Here are some tips for refreshing your website and giving it a much-needed makeover:

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